Gemini 3.5 Flash: more expensive, but Google plan to use it for everything
19th May 2026
Today at Google I/O, Google released Gemini 3.5 Flash. This one skipped the -preview
modifier and went straight to general availability, and Google appear to be using it for a whole lot of their key products:
3.5 Flash is available today to billions of people globally:
- For everyone via the Gemini app and AI ...
The narrative centers on a price hike for a widely deployed, free-to-consumer product, which serves as a signal in the competitive AI market. The increase positions Gemini 3.5 Flash competitively against higher-tier models like Gemini 3.1 Pro and directly against rivals such as GPT-5.5 and Claude Opus 4.7. This pattern suggests that the cost of advanced reasoning capabilities is being rapidly commoditized and monetized across the industry, rather than remaining siloed within proprietary systems....
