Apple Turnover
How Tim Cook reshaped payments – and what he leaves behind
When Tim Cook gives up the CEO job at Apple later this year, he will be remembered for many things. Over his tenure, Apple’s market value grew from $300 billion to over $4 trillion, driven by supply chain wizardry, capital management, product innovation (including AirPods and Apple Watch) and a focus on services. In his fina...
The article presents a narrative of how Tim Cook reshaped payments at Apple by introducing the digital payment service, Apple Pay, with the launch of the iPhone 6. The service has been widely adopted and is seen as a significant part of Apple's business strategy. However, it's important to note that while Apple has made strides in improving security and convenience for users, its focus on financial services raises questions about data privacy and potential conflicts of interest. Moreover, the su...