Apple’s AI announcement at WWDC presents a classic "prove-it moment" for a company that has historically prioritized polished execution over first-mover advantage. The strongest version of this narrative is that Apple is leveraging its ecosystem and privacy focus to deliver AI that feels seamless and trustworthy, rather than chasing the hype of standalone chatbots. The company’s framing—contrasting its "user-centered" approach with competitors’ alleged recklessness—is a savvy attempt to reframe ...